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Sage handbook of advertising Gerard J. Tellis and Tim Ambler (eds.)

by Tellis, Gerard J | Ambler, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London; Sage Publications: 2007Availability: Items available for loan: Central Library (Landiguda Campus) (1)Call number: 659.1 TEL.

Effective advertising: understanding when, how and why advertising works Gerard J. Tellis

by Tellis, Gerard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi; Response Books 2004Availability: Items available for loan: Central Library (Landiguda Campus) (7)Call number: 659.1 TEL, ...

Effective advertising: understanding when, how,and why advertising works Gerard J. Tellis

by Tellis, Gerard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi; Sage Publications: 2004Availability: Items available for loan: Central Library (Landiguda Campus) (2)Call number: 659.1 TEL, ...

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