Sage handbook of advertising Gerard J. Tellis and Tim Ambler (eds.)

By: Tellis, Gerard J Contributor(s): Ambler, Tim Material type: Text

TextLanguage: English Publication details: London; Sage Publications: 2007 Description: 491pISBN: 9781412918862Subject(s): Reinforcement | Communication | Emotions | Consumer | PsychologicalDDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library (Landiguda Campus) General Section	659.1 TEL (Browse shelf(Opens below))	Available		6231