TY  - BOOK
AU  - Tellis, Gerard J.
AU  -   Ambler, Tim
TI  - Sage handbook of advertising 
SN  - 9781412918862
U1  - 659.1 
PY  - 2007///
CY  - London
PB  - Sage Publications
KW  - Reinforcement
KW  - Communication
KW  - Emotions
KW  - Consumer
KW  - Psychological
ER  -