Digital Value Migration in Media, ICT and Cultural Industries : From Business and Economic Models/Strategies to Networked Ecosystems / edited by Zvezdan Vukanovic, Mike Friedrichsen and Milivoje Pavlovic.

Contributor(s): Vukanović, Zvezdan [editor.] | Friechsen, Mike [editor.] | Pavlović, Milivoje [editor.]Material type: Text

TextSeries: Publisher: London : Routledge, 2019Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9780429428203; 0429428200; 9780429766282; 0429766289; 9780429766299; 0429766297; 9780429766275; 0429766270Subject(s): Emigration and immigration -- Computer networks | Emigration and immigration -- Economic aspects | Digital communications -- Social aspects | Computer art | Digital cinematography | Multimedia (Art) | Digital media -- Social aspects | POLITICAL SCIENCE -- Political Process -- Media & Internet | SOCIAL SCIENCE -- Emigration & Immigration | POLITICAL SCIENCE -- GeneralDDC classification: 304.8 LOC classification: JV6217Online resources: Taylor & Francis | OCLC metadata license agreement

Contents:

Cover; Half Title; Series Page; Title Page; Copyright Page; Contents; List of figures; List of tables; List of contributors; Foreword; Editorial note; 1. Economic and social patterns in the adoption of new media; 2. Change of society by globalization: The intercultural and sociocultural impact of globalization on individual sectors; 3. The paradigm shift: From a static to a dynamic media business model; 4. Ten global trends: A literature review on the future of IT, media and the cultural industries.

5. How important can content management be to a radio company? A case study of RTP and Rádio Renascença6. Different uses of marketing tools Facebook and Twitter by Greek politicians during elections; 7. The brain economy; Index.

Summary: Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal andfrom local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models. This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect boththe internaland the external environments of media companies and industries, as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. andEurope in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today's undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards. This text will be of key interest to scholars, students andbusiness and industry practitioners in digital media, media management, international business, media economics andmedia policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

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Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal andfrom local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models. This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect boththe internaland the external environments of media companies and industries, as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. andEurope in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today's undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards. This text will be of key interest to scholars, students andbusiness and industry practitioners in digital media, media management, international business, media economics andmedia policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

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