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Research Methods for Business and Social Science Students

By: Adams, JohnMaterial type: TextTextSeries: SAGE eVidyaIndia SAGE Publications 2014Edition: Second editionDescription: online resource(304 pages) illustrationsContent type: text ISBN: 9789351504023Subject(s): Business and Management | Research Methods for Business and ManagementAdditional physical formats: No titleDDC classification: 658.407124 LOC classification: HD30.4Online resources: Click here to access online Summary: <div style="text-align: justify;"><em><strong>Research Methods for Business and Social Science Students</strong></em> aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method. </div> <div style="text-align: justify;"><br /> </div> <div style="text-align: justify;">The book also describes in clear terms how students can analyse data, interpret results and link these to the literature review and hence their own contribution. It sets out a range of fundamental ideas in research methods, such as deductivism and inductivism, and explains why methodology is not the same as method.</div> <div style="text-align: justify;"><br /> </div> <div style="text-align: justify;">In this second edition every chapter has been re-written to be more readable and also to include more examples. The authors have also added a real student research proposal and a multiple-choice test with answers for the readers to test their own understanding of the ideas in the book. The book has been designed to illustrate research tools in a clear and accessible manner through chapters on such topics as formulating research, research design, data analysis and writing up the research results.</div> <div style="text-align: justify;"><br /> </div> <div style="text-align: justify;"><br /> </div>
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Includes bibliographical references and index

<div style="text-align: justify;"><em><strong>Research Methods for Business and Social Science Students</strong></em> aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method. </div> <div style="text-align: justify;"><br /> </div> <div style="text-align: justify;">The book also describes in clear terms how students can analyse data, interpret results and link these to the literature review and hence their own contribution. It sets out a range of fundamental ideas in research methods, such as deductivism and inductivism, and explains why methodology is not the same as method.</div> <div style="text-align: justify;"><br /> </div> <div style="text-align: justify;">In this second edition every chapter has been re-written to be more readable and also to include more examples. The authors have also added a real student research proposal and a multiple-choice test with answers for the readers to test their own understanding of the ideas in the book. The book has been designed to illustrate research tools in a clear and accessible manner through chapters on such topics as formulating research, research design, data analysis and writing up the research results.</div> <div style="text-align: justify;"><br /> </div> <div style="text-align: justify;"><br /> </div>