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Sage handbook of advertising Gerard J. Tellis and Tim Ambler (eds.)
Material type:
TextLanguage: English Publication details: London; Sage Publications: 2007 Description: 491pISBN: 9781412918862Subject(s): Reinforcement | Communication | Emotions | Consumer | PsychologicalDDC classification: 659.1
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Central Library (Landiguda Campus) General Section | 659.1 TEL (Browse shelf(Opens below)) | Available | 6231 |
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| 659.1 RAT Advertising management | 659.1 RAT Advertising management | 659.1 SHE Controversies in contemporary advertising | 659.1 TEL Sage handbook of advertising | 659.1 TEL Effective advertising: | 659.1 TEL Effective advertising: | 659.1 TEL Effective advertising: |