Sage handbook of advertising (Record no. 2011)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140416104456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140416b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781412918862 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | TEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tellis, Gerard J. |
| 245 ## - TITLE STATEMENT | |
| Title | Sage handbook of advertising |
| Statement of responsibility, etc | Gerard J. Tellis and Tim Ambler (eds.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London; |
| Name of publisher | Sage Publications: |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 491p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Reinforcement |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Emotions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Psychological |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ambler, Tim |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Central Library (Landiguda Campus) | Central Library (Landiguda Campus) | General Section | 16/04/2014 | 659.1 TEL | 6231 | Books |