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Sage handbook of advertising

Tellis, Gerard J.

Sage handbook of advertising Gerard J. Tellis and Tim Ambler (eds.) - London; Sage Publications: 2007 - 491p.

ISBN: 9781412918862

Subjects--Topical Terms:
Reinforcement
Communication
Emotions
Consumer
Psychological

Dewey Class. No.: 659.1 / TEL

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